Digital Transformation

A Manager’s Guide to the Digital Revolution

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Are You Delivering on Your Digital Transformation?

Business leaders, industry strategists, academics, and policy makers are all scrambling to make sense of digital transformation and to define strategies for success in our increasingly digital economy. Based on a wide variety of examples and success patterns, this book provides today’s leaders, managers, and practitioners with the tools for both understanding and leading in the digital age.

Explore Digital Transformation

Learn key elements of digital technology and their importance to future business.

Energize Your Teams

Engage your organization in defining new digital strategies and business models.

Assess Your Digital Roadmap

Explore digital case studies, benchmark your organization, and plan your digital future.

Who is this book for ?

This book is for Business Leaders, Professionals, Academics,  Students and anyone else who wants to learn about the reality of delivering digital transformation!

  1. Enhance your digital leadership skills

    Become more informed about digital approaches to business and their impact. 

  2. Build your knowledge in digital fundamentals

    Understand more about the critical aspects of today’s digital revolution. 

  3. Develop your digital playbook

    Master new tools and frameworks for assessing digital strategies and approaches. 

About the author

Dr. Alan W. Brown

Alan W. Brown is Professor in Digital Economy at the University of Exeter Business School where he helped to found the London-based Initiative in Digital Economy at Exeter (INDEX). He is also a Fellow of the Alan Turing Institute, the UK’s National research center for AI and Data Science.

Alan’s research is focused on agile approaches to digital transformation, and the relationship between technology and business innovation in today’s rapidly-evolving digital economy. Alan holds a PhD in Computer Science, and has over 25 years’ experience building businesses and delivering high-tech products and services across the world.

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What readers have to say

Angus Knowles-Cutler
Vice Chairman, Deloitte
In times of remarkable change right across our economy, this book is an indispensible and practical guide for managers who want to succeed and prosper.  Professor Brown is a leader  in the field and he highlights the technological, organizational, and very human opportunities now presented.


Petrina Steele
EMEA Director, Equinix

A clear and crisply written guide for any manager considering delivering digital transformation who would like a digestible introduction to key technology trends, organizational and social impacts as well as a glimpse of the future.

Dr. Will Venters

Senior Lecturer, LSE

This is a compelling book that synthesizes a huge body of thought. Its focus on explaining ideas simply and with plenty of real world case studies will appeal to managers at the coal face of digital disruption and transformation.  I’ll be using it in preparing my executive education lecturing.
Alan Woodward
Visiting Professor, Univ of Surrey
This book is a rarity in bridging the gap between business and technology. Too many focus on one or the other, but this uses the language of business to show technology can be a force for innovation rather than just being a necessary utility.
It is not only an enjoyable read but it equips the busy executive with valuable concepts, all within a framework that could be taken back into any organization to effect technology-enabled innovation.


Brad Power
Process Innovator

What I see here is an excellent survey of the best thinking on digital transformation. It is a book I wish I had written.

Richard Seargent

Chief Commercial Officer,

A thoroughly enjoyable read. A great synthesis of many different sources that I am sure will be an invaluable guide to managers. 

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