Business leaders, industry strategists, academics, and policy makers are all scrambling to make sense of digital transformation and to define strategies for success in our increasingly digital economy. Based on a wide variety of examples and success patterns, this book provides today’s leaders, managers, and practitioners with the tools for both understanding and leading in the digital age.
Learn key elements of digital technology and their importance to future business.
Engage your organization in defining new digital strategies and business models.
Explore digital case studies, benchmark your organization, and plan your digital future.
This book is for Business Leaders, Professionals, Academics, Students and anyone else who wants to learn about the reality of delivering digital transformation!
Become more informed about digital approaches to business and their impact.
Understand more about the critical aspects of today’s digital revolution.
Master new tools and frameworks for assessing digital strategies and approaches.
About the author
Alan W. Brown is Professor in Digital Economy at the University of Exeter Business School where he helped to found the London-based Initiative in Digital Economy at Exeter (INDEX). He is also a Fellow of the Alan Turing Institute, the UK’s National research center for AI and Data Science.
Alan’s research is focused on agile approaches to digital transformation, and the relationship between technology and business innovation in today’s rapidly-evolving digital economy. Alan holds a PhD in Computer Science, and has over 25 years’ experience building businesses and delivering high-tech products and services across the world.
A clear and crisply written guide for any manager considering delivering digital transformation who would like a digestible introduction to key technology trends, organizational and social impacts as well as a glimpse of the future.
Senior Lecturer, LSE
What I see here is an excellent survey of the best thinking on digital transformation. It is a book I wish I had written.
Chief Commercial Officer, faculty.ai